Is Clean The New Natural?
Is clean beauty the new natural? “Clean Beauty is defined by products that are mindfully created and produced without any proven or suspected toxic ingredients. Clean Beauty products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind.”
A growing number of consumers are rejecting chemical-filled cosmetics for high performing, plant-based alternatives. It’s a thriving sector— it`s the future of the beauty industry according to experts. At the SEM Expo last year in Zürich, my dream came true in launching my first organic facial oil infused with pomegranate ethically grown in Essaouria, Morocco while contributing towards sustainable employment for Berber women cooperatives. The organic beauty explosion is part of the larger shift in consumer awareness about health and wellness. It`s movement of consciousness as consumers become more aware of themselves and what they put in their bodies. We have access to more information than ever before, my goal is to educate and inform customers of the benefits of going chemical-free for a healthier lifestyle. “Our skin is our largest organ, and many ingredients contained in those products chemically produced– whether it be serum, cream, shampoo, or toothpaste are quickly absorbed by the skin.” My experience working in the cosmetic lab was an eye opener decades ago that led me to switch to plant-based skin care products. It`s self healing and therapeutic to work with mother nature`s own.
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